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Research papers

Results and perspectives in image-measurement and interpretation

The so called Image and the relevance for buying behaviour imputed to it gains importance for planning of marketing communications - talking about brand- and corprorate images. This inclination is confronted by a lack of theoretical and conceptional...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Stephan Götze
June 15, 1992
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Citation

Götze, S. (1992a, June 15). Results and perspectives in image-measurement and interpretation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/results-and-perspectives-in-image-measurement-and-interpretation


Research papers

Effective advertising strategies for the new media and marketing environment

Significant changes in the media and marketing environments in the Triad countries within the next decade will suggest that advertising and marketing strategies should also change. This presentation is intended to motivate that change, and inspire...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Jeri Moore
June 15, 1992
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Citation

Moore, J. (1992a, June 15). Effective advertising strategies for the new media and marketing environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-advertising-strategies-for-the-new-media-and-marketing-environment


Research papers

The media and research scene in Portugal

Based on data provided from existing studies, there are in Portugal sophisticated models for media planning, in particular TOM model from Odec, operating with Euroteste data, and MARKSEL model, operating with BAREME and AGB Portugal's data. In...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Luis Queirós
June 15, 1992
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Citation

Queirós, L. (1992a, June 15). The media and research scene in Portugal. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-media-and-research-scene-in-portugal


Research papers

Change will be standard

Financial Services Companies (FSC’s) are facing a decade in which change will be standard and business as usual the exception. To cope with that situation FSC’s must explore marketing and information technology in an explicitly different...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Joseph L. Nuissl
June 15, 1992
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Citation

Nuissl, J. L. (1992a, June 15). Change will be standard. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/change-will-be-standard


Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992
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Citation

Savage, P. (1992a, June 15). Measures of quality in Canadian broadcasting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measures-of-quality-in-canadian-broadcasting


Research papers

An assessment of the state of customer satisfaction measurement research

The purpose of this article, then, is to help bring marketing back into the "mainstream" of the customer satisfaction movement by first describing the evolution of customer satisfaction measurement into the unique technology that it is today. Second,...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Lawrence A. Crosby
September 8, 1991
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Citation

Crosby, L. A. (1991a, September 08). An assessment of the state of customer satisfaction measurement research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-assessment-of-the-state-of-customer-satisfaction-measurement-research


Research papers

Setting the table in Italy

The following paper focuses on Italy's present relationship between food consumption patterns - and possible future developments - and shapes and objects used for laying the table. The paper is based on reflections resulting from several researches...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Cristina Nava
June 15, 1991
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Citation

Nava, C. (1991a, June 15). Setting the table in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/setting-the-table-in-italy


Research papers

The attitude-behaviour relation

The first and central part of this work introduces the history of attitude-behaviour research, focusing upon the endeavour to conceptualize the relation between attitudes and behaviour. Without going too deeply into the particulars of the different...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Stephan Götze
June 15, 1991
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Citation

Götze, S. (1991a, June 15). The attitude-behaviour relation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-attitude-behaviour-relation


Research papers

Leisure futures

The purpose of this paper is to provide an overview of key influences on the leisure sector in the 1990s. Taking a picture of current leisure patterns as a starting point, the presentation will go on to focus on the key economic and social changes...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Gerard O'Neill, Fiona Stewart
June 15, 1991
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Citation

O'Neill and Stewart (1991a, June 15). Leisure futures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leisure-futures